Hey Guys! So I was on a flight recently and I learned some really quick, simple branding secrets! Its crazy how similar business is across different fields-the difference is in the approach. Anyways! Check some quick tips below!

1.    Service Speaks Volumes:  It is important to make your customer feel noticed and unique. It is vital to make one individual feel important in your service. How does your business and your team communicate your customer’s importance to them? Are they quick to respond to e-mails? Do they refuse to engage the customer in questions and answers? Do they rush the customer off the phone? These are questions that will help you identify how your customer feels about your business-do they have positive/negative/mixed reactions when your business is mentioned? Word of mouth is still very powerful and impressionable so make sure your customer service speaks volumes of positivity and not negativity to each and every customer.

2.    Experience Should Not Be Underestimated: I had a particularly nasty experience while flying with a popular airline that made me realize the power of perception. As you engage with customers in your market you need to ensure the experience they paid for is nothing compared to the experience they get. Your customer should always feel like the money was beyond worth the investment. So under-promise and over-deliver. This is important not only in the context of the product but the atmosphere, the team members, the fellow clients-the whole package is necessary to achieve this experience.

Let me give you a practical example: How many times have you completely forgotten about how lavish the food was at a respected restaurant simply because of a nasty altercation with the manager? Now put yourself in your customer’s shoes-it is NOT about the product-it IS about the person. Make sure your team is made up of people that are patient, kind, reasonable and logical when dealing with clients-the customer is always right for a reason-they hold the pay check-and hence the experience should be tailored around their perception.



3.    Be Innovative With Your Marketing:  The safety check infomercial on my flight caught my attention this time for one reason-the creativity behind it. Safety check instructions are sometimes placed on pamphlets in the flight or announced on screen. One word comes to mind when describing safety-boring. But its necessary. Hence as a business, you should find creative ways to engage your customer with the boring but necessary parts of your brand. This will affect the impression your business leaves on your customer’s mindset. For instance, the safety video was a mix of animation and classical nuances-it was engaging. The key word here is engagement. Depending on your budget obviously, it is important to communicate with your client in a language they would relate to and understand without effort-this is engagement. It could be how the menu is presented at a restaurant or the product is packaged for a service. You get the point!

4.    Appreciation: I never noticed this before for some reason but since I began to study business principles I have noticed that after each flight, the crew positions themselves to wish you a pleasant trip. This is simple but necessary. So let me ask: how do you show appreciation to your customers? Remember people want to feel noticed and valued. It could be a simple thank you note, call, message-the point is there is communication and a connection that is personal not public. This will also add to the impression your customer has of your business and how they respond or choose to engage with it in the future.


5.    Different Levels Of Comfort: Just as there are different classes on a flight depending on whether it is local or international (business, premium, economy for instance), is the same way your business should have tiers of comfort. There should be a correlation between your services and the level of intimacy you can provide your customer in terms of your product. This will enable your product to have different levels of intimacy with your clients-think about it for a second-your comfort levels vary between your family, friends and work colleagues-this is the same way your business should be able to provide your customer with the option to choose the level of intimacy he/she would like with your business. It is also an interesting way to weigh the trust factor in your business. Think about the example above once more: you are more likely to share personal information with family/friends than with your work colleagues for instance. So if your customer is willing to invest in your higher business tiers , it shows the value they place on your brand!


These are just 5 simple steps I learned from my recent trip! Would you like to here more?!

Then join the Faith and Finance class below-I share tips on how our faith can work to open our financial feet to move forward!

Also, what do you think are other easy branding principles to apply to your business?

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Today I am combining love with finance to bring you some quick points on how they both intersect!

Check it out below!

1.    What is the currency in your relationship?  Ask yourself: is love the currency or is it hate? Is there connection, communication and consistent trade? Do you both see each other often and what is the product of your partnership? This will help you establish the economy around your relationship.

2.    What is the return on your investment? Is it security? Stability? Durability? Freedom? Or are you experiencing a serious recession in yoru relationship where the price of your love just keeps going up i.e you find you are giving more attention, more care, more support but getting less and less of a return in terms of communication and consistency and even attention?

3.    What is the product of your transaction? Is it love, hate, is it growth or are you in a stalemate? Where is the relationship headed in terms of your union? Are you producing items of affection or irritation? This will help you identify if your market in this business is worth the time, effort and investment.

4.    What is your role in the relationship? Are you a consumer, worker or partner? A consumer means you only take without giving, complain and expect adjustments because you have a customers mindset-which needs to be re-adjusted; a worker means you feel like you are subdued in the relationship-you work according to the direction of your “boss” but you do not have the chance to contribute to the conversation or your thoughts and ideas of how the business should go is not being promoted. But if you are a partner which you all should be there should be an equal amount of investment, commitment and resilience-where the business is facing issues there should be both sides sharing responsibility for both the good and the bad-partnerships thrive because of this mindset.

5.    What will you name your business? Your business in this context is your relationship-what name best describes your business in a word-now put that word into a phrase-would you describe your business as being in the line of trust, in that case the phrasing would be we market our product of commitment based on a foundation of trust. To name your business you need to know your business-so do you know the ins and outs of your relationship? Do you know the weak points and the strong points? The points where compromise can be made to move forward or where losses must be cut to stop holding you back? Are you both constantly communicating on how your business (relationship) can move forward? If these elements are missing your business is on the brink of going defunct because there is no foundation on which it stands on.

These are 5 elements of business that can help you understand your relationship from an economic mindset! I thought this would be a nice way to mix finance with romance to help you understand the importance and running theme through all relationships!

What did you learn? Any other thoughts on how finances can help you romantically?


Let’s get started on getting you financially on track through these 10 simple steps!

1.     Make Your Wallet Your Friend: This in essence means that you should be speaking to your wallet not at it on a daily basis. You speak at your wallet when you expect it to provide financial answers to your daily needs-i.e coffee, tickets, shopping etc. Your wallet is your friend for life-so let it be your compass for indicating where and on what items you can and cannot afford-this will save you time, energy and effort.


2.     Become Financially Fluent: Learn to speak the language of finance-this happens when you spend time investigating your finances. This will also enable you to better communicate with your wallet. There is a language behind every financial success and failure. What is the language behind yours? Where do you spend money? As a matter of fact-how do you spend money?


3.     Divide and Conquer: What are your wants as opposed to your needs. Your needs must be attended to while your wants can wait. Your needs are priority like shelter, food and clothes but they become wants when there is surplus-i.e you decide to order take away on a daily basis instead of cooking your meals or having a meal prep plan if you work late. The problem here begins when we see our wants as our needs and the issue is our wants get us into a financial fix. But practice makes perfect. So when you have that urge for burgers-go to the grocery store and buy the ingredients to make it yourself. Google is your friend if you don’t know how. This not only enables you to become more conversant with your needs but it enables you to mature in your wants. For instance you need a coat but do you need it in different shades? Of course not! When you make your finances your friend, you begin to understand where your financial triggers are. And this allows you to develop self-control which means you let your wallet do the walking which means your wallet begins to lead you into where your finances are worth the investment so you don’t waste your money or your time.


4.     Carry Cash: I like to call credit cards the “cradle of debt” because this is usually where it begins. This is because when you spend money you can’t see, you spend money you don’t have. The problem here is it makes you financially blind and unaware of your expenses. When you have cash-you are reminded each time you dip into your wallet of your financial situation. It is a constant reminder that you do not have money to spend that you do not have which in turn makes you more careful with your finances.


5.     The Sale Struggle: Just because there is a sale going on at your favorite clothing store, does not mean you have to break the bank. Make a list of the items you need not the items you want. Another tip is to give yourself a limit on the items you want if there is room for such an indulgence this way you are constantly accessing your finances from a logical rather than an emotional vantage point. I like to say money speaks fast because where your money is, is where your mind is so if your mind is on that jacket and the different occasions-mind you occasions-you can wear it, your money will quickly talk you into a financial pit.


6.     Treat Yo. Self-This may sound counter intuitive but you have to learn to invest where you can experience financial comfort without breaking the bank-this may include saving to spend on a spa treat once a month, ordering in once a week/month depending on your budget-but the goal here is to reward yourself for your financial independent strides.


7.     Save Space-Learn to save space for future constraints. Teach yourself the art of saving money-make a note to try and save money each week that would not be spent on any other area but towards a future desire. This will give you a reason to save and the mindset to sustain you through the process of saving. Make that future desire flexible so you can also learn to adapt your saving strategy as you grow over time.


8.     Cut Costs Where You Can- Make lunch instead of buying lunch. Wait till there is a sale to purchase those shoes you don’t need for this present season. Look for discount items in the store that you need. Make your own coffee and take it to work instead of going to a coffee shop. This will also help you assess your finances consistently, which in turn makes you better as practice makes perfect.


9.     Save To Serve- This is a concept that I invented-it means where can you serve your audience and save for yourself? For instance, your business might be more valuable/cheaper online than a physical store, which saves you money and could also serve your audience better as it may make purchases easier, they can view items faster and they can also share with their friends! This is a save to serve mindset-you put your money where your mouth is-you save money where it least benefits your audience in terms of service and you invest money where you can both get a financial return on your investment.


These steps will enable you to better access your spending and splurging habits!

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